While Nike has always been a big player in tennis sponsorship, this level of dominance is a change from just a few years ago, when some of the most promising young stars in the men’s game—Alexander Zverev, Dominic Thiem, Daniil Medvedev and Stefanos Tsitsipas—all signed deals with other companies. Zverev, Thiem and Tsitsipas wear Adidas ...
https://www.sportico.com/leagues/tennis/2022/nike-sponsoring-48-players-at-u-s-open...